Dayoung Hwang /day-young/

Snapchat
ForBusiness House Ads

Design  Art Direction


Created and launched a series of paid house ads promoting Snapchat for advertisers across the US, UK, France and MENA regions on Snapchat, Instagram, Facebook, and Google Ads. The campaign combined stat-driven, non-stat and seasonal creative approaches to drive advertiser growth.

Snapchat
Shoptalk: Art of the Possible

Design  Art Direction


Created and developed event assets for Snapchat's Art of the Possible experience at Shoptalk 2025, one of the largest retail and eCommerce conferences in the industry. The experience was designed to showcase Snapchat's advertising capabilities, strengthen relationships with existing clients and drive consideration among prospective advertisers. 

Snapchat
Social Templates

Design  Art Direction


Coming soon.

Meta
Meet Meta Pro Team

Design  Illustration  Art Direction  Motion Graphics


Agency: Across the Pond

Created a series of introductory videos that serve small businesses and the world “What is Meta Pro Team”, “Who are the Meta Pros” and “How small businesses can easily connect with the Meta Pros for support to grow their businesses” at their fingertips. The overall video is optimistic, inspiring and personable - portraying a sense of human connection with the small business advertisers, prioritizing diversity and representing various verticals such as professional service, retail, CPG and e-commerce. 

(Full video avilable on the Meta Pro Team Hub)

Meta
Meta Pro Team Rebrand

Design  Art Direction   Motion Graphics


A rebrand for the Meta Pro Team. The Meta Pro Team offers support to help small business grow their online advertising impact. Dedicated to aiding small businesses in boosting their online advertising impact, the Meta Pro Team's rebrand aimed to adopt a more dynamic and human-centered approach. This involved highlighting authentic small business owners and their personal journeys in their own words. The overarching tone of the rebrand is authentic, warm, and optimistic.

Meta
Meta Pro Team Hub

Art Direction   Motion Graphics


Agency: Instrument

The Pro Team Hub is a guide to help the Meta Pros throughout their full sales experience. This will include pursuing content for self-education purposes, reviewing information post-training to reference onboarding materials, or downloading resources they can give to their advertisers, etc. The video will serve as an onboarding tool for Pros, guiding them through the new Pro Team Hub key features and how to use them efficiently.

CNN+
Interview Club

Design  Art Direction   Motion Graphics


Developed and launched Interview Club, managing all phases from pre-launch to post-launch. You ask questions, we’ll find the answers. Interview Club is a daily live show where audience engagement takes center stage. The viewers can post questions, upvote for their favorites from among submissions, and react in real-time. It’s the only interactive feature on CNN+ that collectively interviews experts and newsmakers to learn more about their areas of expertise and experiences. The topics range from politics to pop culture. Previous guests have included Dr. Anthony Fauci, Dr. Sanjay Gupta, Mayor Eric Adams, and many others.